Griffiths Country
Strategy, Graphic Design, Image Retouching, Copywriting & Website UI/UX Design
Adobe After Effects, Adobe XD, Adobe Photoshop & Adobe InDesign.
The Brief
Griffiths & Griffiths Country isn’t just a furniture store—it’s a statement of craftsmanship, heritage and timeless design. Nestled in the heart of Kramerville Design District, Johannesburg, this brand was built for those who don’t just buy furniture, but invest in pieces that tell a story.
The challenge? To create a brand that speaks to people who crave authenticity, quality and the warmth of true country living.
The Strategy
Country furniture has always been the work of skilled craftsmen, built with heart and heritage. But Griffiths & Griffiths Country isn’t just about tradition—it’s about making country style accessible in a way it hasn’t been before. By blending imported pieces with locally crafted furniture from their Kramerville factory, they bring the warmth and character of the countryside into the city.
My approach was simple: create a brand that feels as genuine as the furniture itself. No gimmicks, no pretension—just the textures, craftsmanship and timeless appeal that country furniture lovers seek. I designed an identity that captures the authenticity of rural craftsmanship while making it relevant to urban homes.
This isn’t just furniture. It’s a lifestyle—one that city dwellers can now embrace without compromise.

Desktop website design

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