LUXE Paints
Strategy, Brand Design, Image Retouching, Graphic Design & Packaging Design.
Strategy, Brand Design, Image Retouching, Graphic Design & Packaging Design.
The Brief
Create a bold, unforgettable brand name and identity for a premium paint company that stands out in the high-end market. The goal? To attract customers who demand top-tier quality, luxury and value. This brand needs to exude luxury, sophistication and the unbeatable performance of its products—setting a new standard in premium paint.
LUXE brings luxury, quality and value together—whether you're a homeowner looking for the perfect finish or a pro who demands the best. The brand’s identity, products and customer experience are built to inspire Deco customers while delivering the performance Pros rely on. This balance makes LUXE the go-to choice for both residential and commercial projects, building loyalty and growing its presence in the premium paint market.
