Mercedes-Benz Vans Brand Activation
Creative Direction, Art Direction, Copywriting, Retouching & Design.
Creative Direction, Art Direction, Copywriting, Retouching & Design.
The Brief
Create 33 striking, large-format fabric banners that bring the unique selling points of each Mercedes-Benz Van to life. Back it up with high-impact video content for screens on the activation walls. Every piece must works together to deliver an immersive, hard-hitting experience—one that not only informs but leaves a lasting impression of Mercedes-Benz Vans’ innovation and reliability.
Create 33 striking, large-format fabric banners that bring the unique selling points of each Mercedes-Benz Van to life. Back it up with high-impact video content for screens on the activation walls. Every piece must works together to deliver an immersive, hard-hitting experience—one that not only informs but leaves a lasting impression of Mercedes-Benz Vans’ innovation and reliability.
The Strategy
I set out to create an experience that didn’t just inform but immersed guests in the world of Mercedes-Benz Vans. Bold banners highlighted key features and benefits at a glance, while dynamic video content added depth and engagement. Produced by Jawbone, this high-impact activation was designed to connect directly with customers—making a lasting impression and cementing Mercedes-Benz Vans as the leader in innovation and performance.
I set out to create an experience that didn’t just inform but immersed guests in the world of Mercedes-Benz Vans. Bold banners highlighted key features and benefits at a glance, while dynamic video content added depth and engagement. Produced by Jawbone, this high-impact activation was designed to connect directly with customers—making a lasting impression and cementing Mercedes-Benz Vans as the leader in innovation and performance.
Artwork_A - 5940x2480
Artwork_B - 5940x2480
Artwork_D - 8728 x 2480
Artwork_G - 9102 x 2480
Artwork_E - 6880 x 2480
Artwork_E - 6880 x 2480
Artwork_X - 11720 x 2480
Artwork_E - 6880 x 2480