Jonathan Fourie Portfolio Website - News Cafe Brand Activation

News Cafe
Strategy, Creative Direction, Graphic Design, Copywriting, Website Design & UI/UX Website Design.

The Brief

Create a standout campaign that puts News Cafe in the spotlight - driving awareness, boosting sales, and making it the go-to spot for great food, drinks and good vibes.

The Strategy

News Cafe isn’t just a spot—it’s the vibe. With its bold store aesthetics, award-winning mixology, progressive music, it sets the tone for unforgettable experiences. Our goal? Cement News Cafe as the ultimate authority on the vibe.

Through a creative brand and retail campaign, we built awareness, sparked curiosity and pulled people into the daily rhythm of News Cafe. Partnering with SOVIET denim, News Cafe launched a search for models who embodied that unmistakable energy. Aspiring models entered online for a shot at becoming the next face of SOVIET denim—fusing fashion, culture and the vibe into one powerful campaign.