Nissan South Africa
Strategy, Creative Direction, Brand Design, Graphic Design, Social Media & Copywriting.
Strategy, Creative Direction, Brand Design, Graphic Design, Social Media & Copywriting.
The Brief
Create a bold, high-energy brand activation that puts the Nissan Juke in the spotlight at the 5FM Music Festival during the Billabong Surf Challenge in Jeffreys Bay. The goal? Make waves with festivalgoers, turning heads and sparking interest in Nissan’s standout crossover.
Create a bold, high-energy brand activation that puts the Nissan Juke in the spotlight at the 5FM Music Festival during the Billabong Surf Challenge in Jeffreys Bay. The goal? Make waves with festivalgoers, turning heads and sparking interest in Nissan’s standout crossover.
The Strategy
Get the crowd talking and keep the energy high with an unforgettable Nissan Juke experience. We tapped into the spirit of 'innovation that excites' with the Nissan Juke FURY—a wild, one-of-a-kind activation built to thrill. Picture this: a 300 km/h blast of wind straight to the face, mimicking the rush of driving the Juke at full throttle. Pure exhilaration. Pure fun. A surefire way to make an impact and leave festivalgoers grinning long after the music stopped.
Get the crowd talking and keep the energy high with an unforgettable Nissan Juke experience. We tapped into the spirit of 'innovation that excites' with the Nissan Juke FURY—a wild, one-of-a-kind activation built to thrill. Picture this: a 300 km/h blast of wind straight to the face, mimicking the rush of driving the Juke at full throttle. Pure exhilaration. Pure fun. A surefire way to make an impact and leave festivalgoers grinning long after the music stopped.
The Results
n just three days, the campaign exploded—reaching over 650,000 users and making waves across social. Within a month, the Nissan Juke’s Facebook fan base went from zero to 2,000+ likes, proving that when you bring the right kind of energy, people pay attention.
n just three days, the campaign exploded—reaching over 650,000 users and making waves across social. Within a month, the Nissan Juke’s Facebook fan base went from zero to 2,000+ likes, proving that when you bring the right kind of energy, people pay attention.
Participants photographs were added to their personal Facebook page in real time. Selected photographs were added to the Nissan South Africa Facebook page.
