Billabong Perfect Symmetry
Creative Direction & Graphic Design.
Creative Direction & Graphic Design.
The Brief
Create a series of limited-edition prints that aren’t just designs, they’re statements. This exclusive Billabong collection needs to capture the brand’s heritage, resonate with its core audience and fuel the kind of demand that makes people move fast.
Every print must tell a story, blending Billabong’s legacy with the energy of those who live and breathe the surf lifestyle. This isn’t just about aesthetics—it’s about authenticity, connection and creating something rare enough to be chased.
The Strategy
This limited-edition collection is built on the raw, untamed symmetry of ocean waves—nature’s perfect balance. A wave is two halves, identical yet mirrored, a force that moves with power and precision. That’s the creative heartbeat of these prints.
Each design distills this energy, capturing the movement, rhythm, and harmony of the ocean. It’s not just about aesthetics—it’s about connection. A tribute to the sea’s power, its stillness, and the undeniable pull it has on those who live for it.
