Puma | City Runners
Strategy, UI/UX Website Design, Creative Direction, Social Media, App Design, Graphic Design & Copywriting.
Strategy, UI/UX Website Design, Creative Direction, Social Media, App Design, Graphic Design & Copywriting.
The Brief
Come up with a bold, high-energy concept for a PUMA-sponsored run in Cape Town—something that grabs attention and gets the whole city talking.
The Strategy
Give runners an opportunity to run a route shaped like the PUMA logo—turning the city into a canvas for movement. The campaign made PUMA the first brand to stamp its mark on Google Maps, making the run impossible to miss.
- PUMA logo route on Google maps -
- Print advertisement -
- Running route mapped on Google maps -
App design | iWatch
- Poster design -
- T-Shirt branding -
