Smooch Frozen Yoghurt Launch
Social Media, Image Retouching, Copywriting, Graphic Design & Branding.
Social Media, Image Retouching, Copywriting, Graphic Design & Branding.
The Brief
Get people talking about Smooch and craving their first bite. Launch Smooch on social media in a way that’s fun, shareable and impossible to ignore—turning curiosity into real-world scoops.
Get people talking about Smooch and craving their first bite. Launch Smooch on social media in a way that’s fun, shareable and impossible to ignore—turning curiosity into real-world scoops.
The Strategy
I tapped into the recognition of Wakaberry to spark curiosity and introduce Smooch Frozen Yogurt. By making the comparison, I set the stage for what makes Smooch different, its commitment to keeping it real. Real yogurt made from real milk, fresh-cut fruit, quality toppings, and top-notch customer service. If Smooch is the go-to for frozen yogurt lovers, then its brand needed an attitude to match - bold, authentic and unapologetically real.
I tapped into the recognition of Wakaberry to spark curiosity and introduce Smooch Frozen Yogurt. By making the comparison, I set the stage for what makes Smooch different, its commitment to keeping it real. Real yogurt made from real milk, fresh-cut fruit, quality toppings, and top-notch customer service. If Smooch is the go-to for frozen yogurt lovers, then its brand needed an attitude to match - bold, authentic and unapologetically real.
- Key Visual | Brand Advertisement -
- Key Visual | Brand Advertisement -
- Key Visual | Brand Advertisement -
- Leaflet Design -
- 300 x 600 Display Banner -
- Key Visual | Retouching -
- Instagram Social Post -
- Twitter Social Post -
- Key Visual | Retouching
