Sotheby's
Strategy, Creative Direction, Graphic Design & Image Retouching
Strategy, Creative Direction, Graphic Design & Image Retouching
The Brief
Establish Sotheby’s as the go-to realty brand for buying and selling high-end properties. With deep roots in luxury through its exclusive connection to Sotheby’s Auction House, the brand carries a legacy of prestige and trust. This heritage sets Sotheby’s International Realty apart, giving agents and clients a powerful edge in the market.
Establish Sotheby’s as the go-to realty brand for buying and selling high-end properties. With deep roots in luxury through its exclusive connection to Sotheby’s Auction House, the brand carries a legacy of prestige and trust. This heritage sets Sotheby’s International Realty apart, giving agents and clients a powerful edge in the market.
The Strategy
Home means something different to everyone—it’s a milestone, a statement, or even a masterpiece in its own right. Not all works of art hang in galleries, and for those who see their home as their greatest creation, Sotheby’s speaks their language. My creative approach taps into this deep emotional connection, positioning each property as more than just real estate—it’s a reflection of success, taste and individuality.
Home means something different to everyone—it’s a milestone, a statement, or even a masterpiece in its own right. Not all works of art hang in galleries, and for those who see their home as their greatest creation, Sotheby’s speaks their language. My creative approach taps into this deep emotional connection, positioning each property as more than just real estate—it’s a reflection of success, taste and individuality.
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