Jonathan Fourie Portfolio Website - Nissan Retail Creative Campaign

Nissan UEFA Champions League Sponsorship
Social Media, Strategy, Copywriting, Art Direction, Retouching, Graphic Design Display Banners, Waze Banners and Digital Emailers.

The Brief
Kick off a Nissan UEFA Champions League campaign that goes beyond just promotions, it’s about giving fans a shot at something unforgettable. With exclusive deals on a range of models and the ultimate prize, an all-expenses-paid trip to Europe to witness a UEFA Champions League semi-final live. This campaign isn’t just about selling cars, It’s about fueling passion, creating excitement and putting customers in the driver’s seat of an experience they’ll never forget.

The Strategy

This campaign wasn’t just about test drives—it was about getting people behind the wheel of something bigger. We built a seamless brand and retail strategy that gave customers a real reason to step into a Nissan: the chance to win an all-expenses-paid trip to Europe for a UEFA Champions League semi-final.

Every element worked together to drive engagement, fuel excitement and turn interest into action. More test drives meant more conversions and more conversions meant Nissan wasn’t just in the game, it was winning it.