uConnect Brand Design
Strategy, Creative Direction, Graphic Design, Image Retouching, Copywriting, Packaging & Animation.
Adobe After Effects, Adobe XD & Adobe Photoshop.
Adobe After Effects, Adobe XD & Adobe Photoshop.
The Brief
Build a bold, challenger brand for uConnect—one that shakes things up in the telecommunications industry and puts customers first. The goal? To create a brand that doesn’t just connect people but rewards them for living life to the fullest, every single day.
Build a bold, challenger brand for uConnect—one that shakes things up in the telecommunications industry and puts customers first. The goal? To create a brand that doesn’t just connect people but rewards them for living life to the fullest, every single day.
The Strategy
Create a brand that rewards customers for living life on their terms. uConnect isn’t just about staying connected—it’s about moving forward, embracing opportunities and getting more out of every day. With free airtime and data, customers aren’t just using a service; they’re unlocking more reasons to smile, more moments to enjoy and more value with every choice they make.
Create a brand that rewards customers for living life on their terms. uConnect isn’t just about staying connected—it’s about moving forward, embracing opportunities and getting more out of every day. With free airtime and data, customers aren’t just using a service; they’re unlocking more reasons to smile, more moments to enjoy and more value with every choice they make.
The Result
uConnect took off in a big way—218K app downloads, 2.3 million megabytes of data purchased and 725 million minutes used. Plus, 12 new rewards partners jumped on board, proving that when you give people real value, they show up for it.
uConnect took off in a big way—218K app downloads, 2.3 million megabytes of data purchased and 725 million minutes used. Plus, 12 new rewards partners jumped on board, proving that when you give people real value, they show up for it.
Logo Design
SIM Card Design - Front Side
SIM Card Design - Back Side
SIM Card Visuals
SIM Card Visuals
SIM Card Shipper Design - Front Side
SIM Card Shipper Design - Back Side
SIM Card FAQ Leaflet - Front Side
SIM Card FAQ Leaflet - Back Side
Key Visual Design
Key Visual Design
Animated Icon Design
Iconography Design
Branding Guidelines
Co-branding SIM Card Shipper
Logo Animation