Jonathan Fourie Portfolio Website - Mercedes-Benz X-Class Creative Campaign

Mercedes-Benz X-Class X350d Power.

Strategy, Press Adverts, Image Retouching, Website Hero Banners, Google Display Banners, Native Videos & Campaign Toolkits.

The Brief
Breathe new life into X-Class sales with a bold retail offer that grabs attention and drives action. The goal? Make this discontinued model impossible to ignore by crafting an irresistible package of exclusive benefits and incentives that turn hesitation into purchase.

The Strategy
Shift the spotlight back onto the X-Class by owning the torque conversation. With a commanding 190kW under the hood, this powerhouse stands tall in the premium double-cab segment. The campaign taps into its raw strength and performance, making sure customers see the X-Class for what it is—unstoppable.

The Results
Helped move 608 discontinued Mercedes-Benz X-Class models off the lot. The campaign didn’t just make noise—it delivered, racking up 1.7 million impressions and a solid 6.7% click-through rate.